3rd N' Long Madden Tournament - A Dwight Freeney Production

Dwight Freeney is a Hall of Fame, retired NFL player and in 2020 he was looking to brand his Madden Tournament that had a grand prize of a custom pair of Air Jordan 1s with an icon embroidered. The tournament was to be the largest online Madden Tournament ever held and it targeted 18-24 year old gamers. The tournament would have other retired NFL players and other incentives to join. 

His team reached out to me for a complete branding package that included: Tournament logos, shoe 'icon', social media posts and packaging for the box. I worked with a project managing team in California and we communicated and met for weeks designing a full branding package. What you see here is the full design process from concept to the final products. The entire project had to be reviewed and approved by EA Sports, Dwight Freeney AND Michael Jordan himself!