Boston Marathon 2014

I lead an ad campaign for the Boston Marathon, the year after the bombings on Boylston Street. The designs were built around uniting Boston as one with a compelling ad campaign to run from April 15 - April 20 in the Boston Globe, ending on the day of the marathon itself. The tiny pieces that create the body shape join to become one, which represented Boston standing up and uniting. I created the banners and posters that were displayed outside the restaurants and at the finish line. Not only was my work featured in the Boston Globe, but I was able to attend the marathon, see my work displayed in person, and meet the clients and first responders who were being awarded.