Levine Children's Hospital was opening an Emergency Department in Huntersville, NC and it was a huge deal as it gave locals in the Lake Norman area a place to bring their kids without driving all the way to Charlotte. There was a lot of buzz, so Atrium wanted to do a local campaign to advertise. The campaign included: billboards, print ads, social posts, signage, brochures, mobile truck ads and invites! I was the lead designer for the campaign and I created the original designs and directed the style from beginning to end. The final designs were presented to our Marketing VP and approved by the CEO before going out into the General Charlotte Region.